What is a Responsive Website?
A responsive website is a site that adjusts the position and size of it’s text, images and information and/or the overall content for home page or site as a whole for different devices or screen sizes/resolutions. This is possibly the hottest subject in the web design market right now and driving the largest amount of development work for travel related sites worldwide today.
Why Does Your Business Need a Responsive Website?
With large numbers of the public now using i-phones, smart phones, i-pads, mini-lap tops and other devices to search the web whilst travelling, on the go, at work and at home it’s important that irrespective of the device in use your site still achieves the following:
- text is easy to read and move through
- images are appropriately positioned and sized
- links work and are easy to click on
- phone numbers can be clicked on to make an instant call
- online booking systems are easy to use and navigate on any device
- key information including phone numbers, address information and email links must be easy to find
- site navigation is easy to find and use
Setting up a Responsive Site
When setting up a responsive site it is important to make sure that the important information is appropriately placed for people using different devices at different times. For example, if someone is on their phone and thinking about a last minute booking the main pages they will probably want to look at are your map/address, availability and prices, room inclusions and phone number or book now button. However, when someone is at home planning a trip in the distant future they will spend a lot more time on your site researching the property as a whole, looking at the local attractions information and linking through to other sites of interest that will help them make the most their future holiday.
A responsive site needs to work for both types of browser so not only must look great across all devices it must be thoughtfully designed to make sure each type of browser experience is intuitive and successful.
How can you work out what people need?
- talk to travellers who use different devices about what is important and frustrating for them
- use Google Analytics to track mobile devices and view that information for each device to understand which pages are viewed the most and for longest
- use the devices yourself to better understand the technology involved
- talk to experts who specialise in responsive website design